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Wick Gala Week
24-31 July
About UsLets Go NorthC/o Dunnet Head B&B and Self Catering, Windhaven, Brough, Thurso, Caithness, KW14 8YE 4XE E-mail: info@dunnethead.co.uk Tel: 01847 851774 Dear Colleague This is to inform you of the aims and objectives of Lets Go North, a non-profit making organisation which was set up in March 2000 under the patronage of Lord Thurso. Our main purpose is to market the two counties of Caithness and Sutherland to a regional, national and international audience. This we are achieving through our website at www.letsgonorth.com alongside our affiliate organisations such as the Dunnet Head Educational Trust - www.dunnethead.co.uk. Our future aims include developing a purchasing group and also a lobby group for the good of the area. In this context we already have linkages with the Scottish National Rural Gateway, are members of Business Club Scotland and the Orkney Tourism Group. Through our membership of the Orkney Tourism we have already developed several "Hands Across the Firth" projects through our marketing company, Caledonian Iberian ConeXions (UK) Ltd. We also plan on joining the Scottish Tourism Forum. Membership is open to all tourism businesses who have an impact on the Northern Highlands and Orkney whether they are based in the area or not. Affiliate membership is for individuals who have the necessary skills required by the economics of the Highlands, such as guide leaders, or organisations who would just like a link from our site. Alternatively, the affiliate must bring some benefit to the organisation, such as a reciprocal link from their web site. All of this is promoted to a local, regional, national and international audience. We have set our rates as low as we could to attract as many members as possible. The cost of Membership is £50 per annum and £10 per annum for affiliates. Members may describe their facilities in up to 250 words plus 2 photographs and affiliates are allowed 50 words and 2 photographs to describe their business or service. As many of you are aware Caithness and Sutherland is seen as an empty land on the map. It is vital that you join us and populate these empty spaces through our website. Visitors will then see that we have in fact much to offer. We would ask that you complete the application form as soon as possible for immediate input to the website. Some of our current projects are negotiating for the North Highland Way and looking at economic and business benefits coming out of the London Olympic Games and the Commonwealth Games 2014. We have already identified some events for 2011 which will be part of the lead up to the Olympic Games and members will receive regular updates through our quarterly e-newsletter. There is still time to be included in the 23-25 July promotion which the the London2012 Open Weekend. In addition to a presence on the web site, members will be able to buy into products such as the e-magazine for your area, commencing with the re-launch of the North Highlands Explorer, have literature distribution at exhibitions and trade fairs, visitor attractions can have their details with our partners, the UK Experience, and you wil be invited to take part in these and other opportunities throughout the year. Tina Irving has considerable experience in marketing in Spain, France and Germany through Caledonian Iberian ConeXions and as founder of the Dunnet Head Educational Trust has facilitated a number of projects with universities in Canada, the USA and France. There were exhibitions in Spain in 2007 and 2009, and Ms Irving attended FITUR in Madrid in both years. Ms Irving is also the founder of the Caithness & Sutherland Walking Festival which was part of Highland 2007 and 2009 celebrations. If you feel that you cannot join us at this point in time membership will be open at any time. We are currently organising the steering group and we are delighted that John Thurso has agreed to remain as the President of the organisation. Hoping to welcome you as a member. Yours sincerely
TINA IRVING
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